Tuesday 21 October 2008

Honest Eds



Born in 1948 Honest Eds is a little slice of consumer history. This huge bargain warehouse supplies Canadians with every necessity. The main thing that brought Ed's to my attention is that they still to this day employ sign specialists to replicate the old school price/ sign typography from when the store first launched. I'm told there are still a couple of guys out back making hand made signs say in say out. We let so many small details like this become extinct every day, to to Honest Ed i raise a glass. Here is to tradition. 

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